Head of Go-to-Market — Cloud & AI (AWS)
We usually respond within a week
Company Overview:
Xora, part of TechX, is an AI-native platform business reimagining cloud operations for the agentic era. We are building an Agentic AI Factory on AWS — a platform of AI agents that run, optimize, and govern enterprise cloud operations. Our AIOps and FinOps agent packs turn cloud operations from a manual, people-heavy function into an AI-operated one: detecting issues early, surfacing cost and performance findings, and acting under governed controls.
This is the next generation of managed services — not people watching dashboards, but AI agents operating the cloud, with humans governing the outcomes. Delivered through an AWS-native platform spanning marketplace, SaaS, agent packs, and managed services, Xora is moving from live enterprise pilots toward scaled commercial growth across APAC.
As we build out this business, we are looking for a commercially driven leader to define and execute our go-to-market strategy, drive customer acquisition, and establish repeatable revenue growth through AWS and partner ecosystems.
Job Overview:
The Head of Go-to-Market – Cloud & AI (AWS) owns Xora's commercial growth strategy and turns platform capabilities into sustainable, repeatable revenue.
You will be the commercial leader for the Xora business — accountable for pipeline generation, new-logo acquisition, AWS Marketplace growth, partner-led demand generation, and managed-services attachment. You will work cross-functionally with Product, Marketing, Delivery, Finance, AWS stakeholders, and partner teams to build a scalable and repeatable go-to-market engine.
This is a hands-on, player-coach leadership role suited to someone who has successfully built a new cloud, SaaS, MSP, AI, or AWS-related business from the ground up and is comfortable operating in a fast-paced, entrepreneurial environment.
This role will suit a Commercial Director, Business Development Director, or Sales Director ready to own go-to-market for an AI-native platform business.
Key Responsibilities:
Go-to-Market Strategy & Business Growth
Define and execute the go-to-market strategy for Xora's platform, AWS Marketplace offerings, AI solutions, and managed services.
Build and own a healthy sales funnel with sufficient pipeline coverage to achieve revenue and new-logo targets.
Develop quarterly growth plans and run the GTM operating cadence — forecasting, pipeline reviews, and business reviews — to ensure predictable growth.
Drive new-logo acquisition through direct sales, partner-led motions, AWS co-sell, and marketplace channels.
Identify new market opportunities, customer segments, and strategic growth initiatives across APAC.
AWS Marketplace & Co-Sell Leadership
Lead AWS Marketplace commercialization and customer-acquisition strategy.
Develop strong relationships with AWS Partner Account Managers (PAMs), Partner Sales Managers (PSMs), Solution Architects, and field sales teams.
Drive AWS co-sell motions, joint account planning, and opportunity development.
Leverage AWS programs, incentives, marketplace mechanisms, and funding opportunities to accelerate pipeline and revenue.
Act as a key representative of Xora within the AWS partner ecosystem.
Partner Ecosystem Development
Work closely with Partner Sales and Partner Management teams to generate partner-sourced pipeline and expand market reach.
Develop strategic partnerships with cloud, technology, consulting, and managed-services partners.
Build scalable partner-led GTM programs that contribute to pipeline creation and customer acquisition.
Solution Commercialization
Work closely with Product Marketing, Product, Delivery, Managed Services, AWS, and Finance teams to ensure offerings are market-ready.
Shape solution packaging, value propositions, and sales-enablement materials, and align on pricing with Finance and Commercial Ops.
Align business, technical, and operational stakeholders to ensure successful customer acquisition and delivery outcomes.
Translate market feedback into product and service improvements.
Executive Reporting & Business Operations
Own executive-level reporting on pipeline health, conversion performance, managed-services attachment, and revenue growth.
Develop dashboards and business-performance metrics to support decision-making.
Provide strategic recommendations to leadership on growth opportunities, risks, and required investments.
Key Requirements:
Experience
10–15+ years in enterprise technology, cloud, SaaS, AI, consulting, managed services, or related commercial-leadership roles.
Proven track record of building a business line, market presence, or sales funnel from near-zero to repeatable revenue.
Demonstrated ownership of revenue targets, pipeline growth, and commercial performance.
Experience driving enterprise sales, business development, GTM strategy, or regional growth initiatives.
Strong experience engaging and influencing C-level stakeholders and enterprise decision-makers.
Comfortable operating in high-growth, ambiguous, or startup-like environments with limited resources.
Domain Expertise
Strong understanding of AWS, cloud modernization, managed services, SaaS, and platform business models.
Experience working with AWS partner programs, AWS Marketplace, co-sell motions, or cloud ecosystem partnerships.
Knowledge of partner-led sales motions and ecosystem-driven revenue generation.
Familiarity with enterprise procurement processes and cloud-consumption models.
Leadership & Commercial Skills
Strong business acumen with the ability to balance strategic thinking and hands-on execution.
Excellent stakeholder management, communication, negotiation, and presentation skills.
Ability to lead cross-functional initiatives involving Sales, Product, Marketing, Finance, and Delivery teams.
Data-driven mindset with experience managing forecasts, pipeline metrics, and business-performance indicators.
Nice to Have
Direct experience launching or scaling an AWS Marketplace business.
Experience with AWS co-sell programs, Marketplace Private Offers, CPPO, or partner funding mechanisms.
Background in Financial Services, Banking, Insurance, FinTech, or other regulated industries.
Experience working within AWS Premier/Advanced Partners, Managed Service Providers (MSPs), System Integrators (SIs), or cloud-native ISVs.
Exposure to AI, Generative AI, data platforms, cloud-native applications, or modernization programs.
Existing relationships within the AWS partner ecosystem across Southeast Asia or APAC.
Experience managing regional GTM initiatives across multiple markets.
AWS certifications or relevant cloud certifications.
What We Offer:
Innovative Environment: A dynamic and collaborative work environment where innovation is encouraged.
Professional Growth: Opportunities for professional growth and development through continuous learning and exposure to cutting-edge technologies.
Competitive Package: Competitive salary and benefits package
Impactful Work: The chance to work on cutting-edge projects with industry-leading clients, making a tangible impact on their business success.
Apply now!
Due to the high volume of applicants, only shortlisted candidates will be contacted. We apologize for this inconvenience!
- Team
- Business (CS)
- Role
- Account Director
- Locations
- Ho Chi Minh City
- Remote status
- Hybrid
Ho Chi Minh City
Workplace & Culture
You just have a couple of seconds to capture the interest of your visitors. Explain how it is working at your company. Give the visitor an insight, show with text and pictures. Share your company culture.
Try to communicate your companies efforts to existing and prospective staff what makes your company a desirable workplace.
About TechX Corporation
Our mission is simple yet profound: to empower our clients and their teams to thrive both professionally and personally. We believe in the convergence of life and work fulfillment through the transformative power of technology.
With our pioneering 3i philosophy, which is "interactive", "instinctive", and "innovative", we chart the course for continuous innovation, driven by sound business instincts & daily interactions.
As the first local partner of AWS, we specialize in three dynamic domains: Cloud Transformation, Advanced Data Analytics and Cutting-edge GenAI technology, helping hundreds of top enterprises and leading banks to unlock the full potential in their digital transformation journey.
At TechX, we resonate with your aspirations, and we've made it our mission to not just find solutions but to wholeheartedly support you on your journey toward becoming a digitally empowered organization.
Welcome to TechX – Where Tomorrow Begins Today.