AWS Strategic Alliance Manager
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Company Overview:
At TechX, we are pioneers in delivering cutting-edge solutions that empower businesses to thrive in today’s digital landscape. With a strong focus on Cloud Transformation (AWS), Data Modernization, and Generative AI, we bring unparalleled expertise to drive innovation, efficiency, and growth for our clients.
We specialize in banking and financial services, retail, manufacturing, and transportation, delivering impactful solutions that address industry-specific challenges and significant market shifts.
Together, we’ll build a future where innovation knows no limits.
Job Overview:
The AWS Strategic Alliance Manager owns TechX product (Xora)'s alliance with AWS end-to-end — the stakeholder relationships, the co-sell motion, and the AWS Marketplace path (listing, private offers, and funding readiness). You are the connective tissue between Xora, AWS, and our internal sales and delivery teams.
This role suits someone who knows the AWS partner machinery hands-on — not just relationship-building, but the practical mechanics of Marketplace listings, private offers, co-sell registration, and funding programs — and who applies strong governance discipline so funding and co-sell claims are always compliant.
Key Responsibilities:
AWS Relationship & Stakeholder Management
Build and manage the AWS stakeholder map — Partner Development Managers (PDMs), Solution Architects, account teams, Industries, and Marketplace contacts.
Act as Xora's primary representative within the AWS partner ecosystem.
Maintain a strong, trusted, day-to-day working relationship with AWS to unlock support, programs, and joint opportunities.
Co-Sell & Pipeline Alignment
Drive AWS co-sell alignment, including ACE (APN Customer Engagements) opportunity registration and joint account planning.
Work with AWS field teams and Xora's Partner and GTM teams to identify and develop co-sell opportunities.
Track co-sell pipeline and ensure opportunities are registered, progressed, and reported accurately.
AWS Marketplace Path
Own Xora's AWS Marketplace path: listing and preview readiness, KYC / bank verification, and Foundational Technical Review (FTR).
Build and manage Marketplace private-offer and CPPO (Channel Partner Private Offer) processes.
Partner with Commercial Ops and Finance on offer construction (this role owns the marketplace mechanics, not pricing authority).
Funding Readiness & Governance
Drive AWS funding readiness and consumption — MAP, POC funding, and other partner programs — to accelerate pipeline and pilots.
Ensure all funding language and co-sell claims are approved, compliant, and never overclaimed.
Maintain a clean governance record across funding and marketplace activity.
Enablement & Cross-Functional Collaboration
Work with Product Marketing on AWS co-sell decks, briefing materials, and joint value propositions.
Support the Partner and GTM teams with AWS programs, incentives, and marketplace mechanisms that accelerate deals.
Provide AWS ecosystem intelligence to refine Xora's go-to-market.
Key Requirements:
Experience
6–10+ years in cloud alliance, AWS partner, co-sell, or ecosystem roles — ideally at an AWS Partner, ISV, or MSP.
Hands-on experience with AWS partner programs and the practical mechanics of co-sell and marketplace (not relationship management alone).
Track record of driving co-sell pipeline and building partner-sourced opportunities with AWS.
Experience operating in fast-paced, high-growth, or build-stage environments.
AWS & Marketplace Expertise
Direct, hands-on experience with AWS Marketplace — listings, Private Offers, CPPO, FTR, and KYC / bank verification.
Familiarity with AWS co-sell (ACE), partner tiers, and funding programs (e.g., MAP, POC funding).
Understanding of the AWS field and partner operating model (PDM / PSM / SA engagement).
Strong funding-governance discipline — keeping claims compliant and audit-clean.
Skills & Competencies
Excellent relationship-building and stakeholder-management skills, internally and with AWS.
Strong cross-functional coordination across sales, product, finance, and delivery.
Detail-oriented and process-disciplined — comfortable owning compliance-sensitive workflows.
Self-starter able to operate independently and build process where little exists.
Nice to Have
Experience working directly within AWS, or at an AWS Premier / Advanced Partner.
Prior experience launching or scaling an AWS Marketplace presence end-to-end.
Existing relationships within the AWS partner ecosystem in Vietnam or APAC.
Background in Cloud, AI, Data, Cybersecurity, Managed Services, or Digital Transformation.
Exposure to Financial Services / regulated-industry customers.
AWS certifications (e.g., Cloud Practitioner) or partner-program accreditations.
What We Offer:
Innovative Environment: A dynamic and collaborative work environment where innovation is encouraged.
Professional Growth: Opportunities for professional growth and development through continuous learning and exposure to cutting-edge technologies.
Competitive Package: Competitive salary and benefits package
Impactful Work: The chance to work on cutting-edge projects with industry-leading clients, making a tangible impact on their business success.
Apply now!
Due to the high volume of applicants, only shortlisted candidates will be contacted. We apologize for this inconvenience!
- Team
- Business (CS)
- Locations
- Ho Chi Minh City
- Remote status
- Hybrid
Ho Chi Minh City
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About TechX Corporation
Our mission is simple yet profound: to empower our clients and their teams to thrive both professionally and personally. We believe in the convergence of life and work fulfillment through the transformative power of technology.
With our pioneering 3i philosophy, which is "interactive", "instinctive", and "innovative", we chart the course for continuous innovation, driven by sound business instincts & daily interactions.
As the first local partner of AWS, we specialize in three dynamic domains: Cloud Transformation, Advanced Data Analytics and Cutting-edge GenAI technology, helping hundreds of top enterprises and leading banks to unlock the full potential in their digital transformation journey.
At TechX, we resonate with your aspirations, and we've made it our mission to not just find solutions but to wholeheartedly support you on your journey toward becoming a digitally empowered organization.
Welcome to TechX – Where Tomorrow Begins Today.